☀️ Case Study — Solar / Lead Gen

From Zero Digital Strategy to 78+ Qualified Leads & 25+ Field Inspections a Month

How PRB Digital helped a growing solar panel company in the Philippines build their entire digital presence from scratch — and turn it into a consistent, scalable lead generation machine.

Industry Solar Energy / Home Services

Market Philippines

Services Paid Ads · Strategy & Consulting

Goal Leads, Consultations & Field Inspections

About the Client

A Solar Company with Big Ambitions and No Digital Playbook

Our client is a growing solar panel installation company based in the Philippines, serving homeowners looking to reduce electricity costs and switch to renewable energy. With a quality product, experienced installation team, and strong word-of-mouth — they had everything needed to scale.

What they lacked was a clear digital strategy. They had no structured online presence, no defined offer, and no system to consistently generate and convert leads. Every sale was reactive, not proactive. PRB Digital was brought in to change that.

The Challenge

What Was Missing When We Started

When PRB Digital came on board, the company had no digital marketing infrastructure in place. The challenges were foundational — not just tactical.

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No active social media presence or paid advertising. The brand was essentially invisible online to homeowners actively searching for solar solutions.

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No clearly defined service packages or pricing structure. Prospects had no easy way to understand what they were buying or how much it would cost — making closing difficult.

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No targeting strategy for reaching the right homeowners. Without audience data or a tested creative approach, any ad spend would have been wasted.

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No lead follow-up system connecting digital inquiries to the sales team. Leads were being lost between the ad and the actual consultation booking.

The Approach

Built From the Ground Up — Strategy First, Always

Unlike typical agencies that jump straight to running ads, PRB Digital started with strategy. We built the foundation before spending a single peso on advertising.

Audit & Strategy Development

We started by auditing the competitive landscape, identifying the target audience (homeowners aged 30–55 in key Philippine provinces), and mapping out a full digital growth strategy. This included channel selection, messaging hierarchy, and a 90-day roadmap with clear KPIs for leads, consultations, and field inspections.

Positioning, Packages & Offer Creation

PRB Digital's team crafted the company's full social media positioning — defining their brand voice, key differentiators, and value proposition. We developed tiered service packages with clear pricing tiers and a compelling lead magnet offer ("Free Site Assessment") that dramatically increased consultation bookings. The offer architecture was designed to lower the barrier to entry while maintaining strong lead quality.

Paid Social Campaign Execution

With the strategy and offer in place, we launched targeted Facebook and Instagram campaigns focusing on homeowners in high-solar-potential areas of the Philippines. We tested multiple creative formats — educational videos, before/after installs, and savings calculators — against lead generation objectives. The winning creatives were scaled, and underperformers were cut within the first 30 days.

Optimize, Track & Scale

We implemented weekly performance reviews tracking cost per lead, lead-to-consultation rate, and field inspection bookings. A lead handoff protocol was established to ensure every inquiry was followed up within 24 hours by the sales team. This closed the gap between digital lead generation and actual closed sales.

The Results

From No Presence to a Full Pipeline

Specific revenue figures are confidential per client agreement. Results below reflect performance improvements over a 90-day engagement.

Qualified Leads per Month

78+

Consistent monthly qualified lead volume from Facebook & Instagram Ads — up from zero at the start of the engagement.

Field Inspections Booked

25+

Monthly on-site field inspections booked directly from digital leads — a critical step in the solar installation sales process.

Cost Per Lead Reduction

-52%

Cost per qualified lead dropped by more than half over 90 days through continuous creative testing and audience refinement.

Lead-to-Consultation Rate

64%

Of all digital leads converted to a booked consultation — significantly above industry average for home service companies.

The biggest shift wasn't just the numbers — it was the system. The company went from relying entirely on referrals to having a predictable, scalable pipeline of qualified homeowners every single month.

Key Wins

What PRB Digital Actually Built

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Built their entire digital presence from scratch

Social media positioning, brand voice, content direction, and ad creative — all developed by PRB Digital's team before a single peso was spent on ads.

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Created service packages that close faster

We designed tiered packages with clear pricing and a free site assessment offer that dramatically reduced friction in the sales process — making it easier for prospects to say yes.

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Found the right audience and the right message

Through testing, we identified the creative formats and audience segments that consistently produce high-quality leads — homeowners with high electricity bills in solar-viable locations.

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Connected digital leads to the sales team

We established a lead handoff protocol ensuring every inquiry was followed up within 24 hours — dramatically improving the lead-to-consultation conversion rate.

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Turned referral-dependent sales into a scalable system

The company no longer relies on word-of-mouth alone. They now have a repeatable digital engine generating 78+ qualified leads every month — and it improves as we optimize.